Shopify Tutorial For Beginners

Shopify now powers over 1,000,000 online stores and the third top e-commerce software platform with a market share of 10.98 percent globally.

These numbers speak volumes. And if your store is not already online, you should choose Shopify as your platform host. One, you don’t need to have any programming skills, and two, it has a straightforward, draw, and drop designs for any industry.

If you have been thinking of using Shopify to open an eCommerce store, this blog is for you. Today, I will provide you with relevant, beginner-friendly links to getting your Shopify store up and running in 24 hours.

Let’s dive in together.

1. How to create a Shopify store from scratch

It may seem overwhelming when you first land on Shopify’s 14-Day trial homepage; you put your email and wonder what is on the other side.

You are not alone. But there already exist tons of Shopify beginner tutorials in all formats. From videos, screenshots of a step-by-step guide to written text with clear examples and solutions to handles you are likely to encounter.

Before you jump into creating your online store, it’s wise you know what name you will be using as your domain name and if it’s available. Also, the best theme design that matches the industry you are in.

Create your Shopify store step-by-step today.

2. Best Shopify plugins for 2020 and beyond

Over one million stores powered by Shopify alone is not a small number. How do you stand out? By using plugins from the Shopify App Store. Sadly, there are over 3,100  Shopify plugins as of mid-2019.

Deciding on which  Shopify plugins are essential for optimizing your e-commerce store now becomes a challenge. Some are free and others premium. Some you may need when starting and others along the way when your store starts generating sales.

How do you decide on all these choices? Luckily you don’t have to take a full course on every essential plugin you may need. Sleeknote has done the heavy lifting for you.

Here are the ten best Shopify plugins for optimizing your online store in 2020  and beyond.

3. Shopify SEO guide to ranking top in Search Engines

This digital era only takes more than having an online store to attract customers to buy your product or service. The notion of “If you build it, they will come”  does not work anymore.

Shopify has excellent in-built SEO features and even SEO plugins you can install with a few clicks, but you need more than that to climb the search rankings.

Search Engine Optimization relies on keywords shoppers type on Google or Bing, and the website optimized for those keywords appears among those on the first page.

Learn how to improve your Shopify SEO rankings with this guide.

4. Shopify Facebook Ads Tutorial for beginners

It doesn’t cost a dime to post engaging videos and images on your Facebook or Instagram business page, but this no longer works. More so, for an eCommerce store looking to make sales from social media, the strategy that works now is ‘pay to play.’

Running a Facebook Ad has gotten easier. However, 62 percent of small businesses say they are not meeting their sales target. This would result from failing to understand to make Facebook Ads work for them because marketers are spending billions on the site. This shows Facebook Ads do work.

Get the step-by-step Facebook Ads strategy that this Entrepreneur used to generate $1k/mo for the first time.

5. Shopify Google Ads Tutorial for Beginners

To get success for your online store using google ads, specifically for products, you need to understand how Google shopping ads work.

You can do this in 3 steps;

  • Create relevant ads by optimizing the product feed.
  • Build a campaign structure that gives you control but getting the best from running google ads.
  • Make optimization from data delivered from the running google ads.

To fully understand and execute these steps, you will need the ultimate guide to Google’s shopping ads.

6. How to choose the right product to sell ( Shopify product ideas)

As long as there is a demand for a product by the masses, you can sell it. But getting the right product for you can be a  challenge. And if you get the wrong product, you will lose money, which might be tough to come by when just starting.

Where do you get Shopify product ideas? Start with what you are passionate about, spot a local product that could appeal to the masses online, or research using tools like  Trend Hunter.

 Shopify has recently done a comprehensive article on Shopify product ideas with relevant example stores that are now generating massive success with the product they opted to sell.

Check Shopify’s 17 places to find profitable product ideas. 

7. Using Offers/Discounts to drive sales

A case study done found that 92 percent of consumers are always looking for a better deal when shopping and 80 percent are willing to go out of their way for a better deal.

Price discounts like offering coupon codes will make you a sale that you could otherwise miss to your competition. Now, this is not the only method to drive sales for your business.

Here are other  11 creative ways to use offers, discounts, and deals to drive more sales

8. How to choose a fulfillment partner

A customer has bought your product, how does it get delivered to them? You need a fulfillment partner to get the product to the customer’s doorstep.

Fulfillment partners are logistic companies that handle inventory, order processing, and delivery/shipping services for other businesses.

From a list of thousands of fulfillment companies, you may be wondering how you choose your fulfillment partner?

First, you will need to get some questions answered. The main ones being;

  • Where are their fulfillment location centers?

This has a significant impact on the delivery time and cost of delivery. A great fulfillment partner must have warehouses where you can quickly drop orders and a vast network of fulfillment centers to ship the orders on time to your customers.

In the case of returns, shoppers can quickly drop off the product at the center for an exchange or refund.

  • What is their pricing?

Cheap can be very expensive. So, don’t just consider the cheapest option but the most affordable. Factors like transaction fees, if they have recurring charges, they should be carefully analyzed as well.

  • What extra services do they offer?

If you are offering custom packaging, you will need a fulfillment that does it. Again, not all fulfillment partners offer bulk deliveries. This depends on the product you are selling. For bulky products like furniture or wholesale, you need a partner that can do the shipping for you.

At NextSmartShip, we answer you all the questions upfront. Being a local fulfillment partner with a global presence, you can deliver customers packages to wherever they make their order from using our fulfillment services.

Any Shopify seller, beginner or  already making sales, get in touch with us today and let us take over order fulfillments  as you focus on growing your ecommerce store.


There you have it. The best resources for Shopify tutorials for any beginner to get their e-commerce up and running today. From understanding how to set your online store using Shopify to crucial factors to consider when choosing your fulfillment partner. 

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