The heat of the TikTok business has not shown any signs of stopping; the number of Tiktok users is increasing day by day. Tiktok started as an entertainment channel, so how to have colossal revenue with thousands of orders monthly or even daily? The following article will guide you on how to sell products on Tiktok effectively to help shop owners choose the right products and boost sales thanks to a creative video-making strategy.
What products are trending on TikTok?
Roughly 65% of TikTok’s global audience is under the age of 35, with the majority of consumers between the age of 15 – 30, divided into two groups:
– 15 – 22 age groups: Students – often choose entertainment items with low prices and follow the trends.
– 23 – 30 age groups: Office workers, parents, and working mothers. Items suitable for this customer group are household stuff, beauty, health care, and babysitting.
For a succeed business strategy on TikTok, the key is understanding the users’ segment and choosing the suitable customers file. By targeting the needs and preferences of these two groups, we can easily select the high-demand items and video format for each. Items sold on TikTok can be divided into two categories as follows:
Trending products are always on the top list of best-selling items on TikTok, mainly produced in China, low value, convenient for daily life, and attractive. It can be kitchen appliances, beauty tools, sports equipment, children’s toys, and more.
Trending items on TikTok are suitable for a group of customers aged from 15 to 22 that tend to be low-income, passively provided by their parents. Some household appliances with innovative and convenient design can also be classified under this trend, but it is suitable for family use customers aged 22-30.
Selecting the correct category of products
According to our observations, some small business owners on TikTok with thousands of orders monthly targeting some popular categories and products, such as:
– Beauty & Cosmetics (Lipsticks, eyebrow pencil, perfume, nail polish, custom fake nails,…)
– Fashion Accessories (Handbags, earrings, bracelets, hairpins, wigs,…)
– Furniture (living room carpet, mirror, dressing table, bookshelf, wall shelf, curtains, wallpaper,…)
– Food (Snacks, confectionery,…)
– Travel services
– Study courses
By deciding specifically the correct categories of products, in the beginning, would help connect you to customers who search for the products or services you offer more accessible and reach wider audiences on TikTok. Choosing the right product is also one of the effective ways to sell that shop owners need to know when starting.
Meager price good profit products
Many successful business owners share their experience of selling on TikTok effectively, choosing trending goods with cheap costs and low selling prices. On TikTok, the customer’s buying decision behavior takes place extremely quickly. Hard sell items in this platform do not take much time to research and review other buyers’ feedback like supplements, skincare products, baby care products.
However, to get the most preferential with competitive price for products to be sold on TikTok, the owners need to import a significant amount in the beginning. We need to primarily focus on the number of imported goods and have at least a quick estimate about other competitors and trend growth rates to avoid inventory, losing value, and even losses.
On the other hand, we need to understand that to gain the best value with an effective way of selling on TikTok trending or extremely cheap items is not everything. Balancing the finances and profit rates of the products being traded is the key. If you choose a popular niche, ready to sell at meager prices to attract customers, you must go all-in with the quantity. Low-profit products need to be sold at a very low price, with a large number of orders to ensure enough profit to deal with other costs when you start as a small business owner.
What are the right TikTok video ideas for business?
TikTok strengths, which make it different from other entertainment social networks, is that the content can be easily created with vivid color, unique filters, and effects to stimulate the eyes and taste of the users. Anyone can quickly create a video on TikTok, and we all have a chance to go viral.
As a TikTok seller, we must constantly catch up with the trends of entertaining videos that attract viewers. If you can create TikTok trending videos, you can consider it a notable success that can be a big push to the business. The videos you make will genuinely interest your intended audience.
So, what can we do to enhance the chances of your videos appearing in the list of TikTok Trending Videos for your country? Here are a few main tips that will improve your odds of success.
– Find your niche. Who are the ideal customers groups you want to view your videos?
– Sufficient content for people to notice you with high-quality footage. Daily update new video to appear often in people’s For You feeds.
– Use trending hashtags and keep up with TikTok trends with Discover button at the bottom and Trending Hashtags. Easily emulate some of the posts that you see on your Discover page if you want your videos to trend.
With these videos, you can easily interact with your customers, pull views, and drive traffic to your main sales page on Facebook, Website, Shopify,…
Increase organic followers, increase video viewers
Business on TikTok needs to be agile, catching up with social network trends. Working similar with other forms of social networking, one of the effective ways to sell on TikTok is to increase followers’ number. Shop owners can apply one of the following methods:
– Run ads on TikTok platform:
This is the fastest way to attract a large number of views and followers. Advertising will suit wide coverage campaigns to branding or pull traffic to websites or other sales channels.
Big brands don’t sell on TikTok but still actively participate in this short video platform because they want to reach out to young customers and build a close connection with them. From here, young customers and future potential clients can fully understand the product message and are more convenient when purchasing.
If you are a Shopify seller, check out here to know how to start running TikTok ads for your store.
– Link directly with sale platform and other channels
In addition to placing a link to pull traffic from TikTok to the website, fan page, or your Shopify store, you should also do the opposite to exchange traffic between the parties. Every time you post on Fanpage, Instagram, don’t forget to attach a TikTok link for customers to follow, especially if you have a website. Please secure a TikTok channel at the foot of your website so that customers can easily find it when accessing your website.
– Interact with potential customers TikTok users:
Don’t sit around waiting for customers to come; sales on TikTok need to actively find their customers and follow them, or leave comments on their videos to help them quickly notice you and visit your page. A crucial part to keep in mind, you aren’t a television network, and your viewers are not merely content consumers.
How to get a significant breakthrough in TikTok order numbers?
– Self-create new potential trend video content
Many trends on TikTok are created by ordinary personal accounts. We can easily name a few like @khaby.lame, @addisonre, @bellapoarch, etc. They are not celebrities or influencers initially, and you can also do it yourself, just need a creative mind and a sense of humor.
– Video content targeting selling products.
If you only work hard to make entertaining videos, you will have a large number of views, but the number of orders is still only a few orders, so don’t be so busy playing that you forget the task. Mix up sales and entertainment videos. You can choose forms such as:
As a new business account, there is a low chance that our accounts can’t set foot in the trending video zone, and it is tough to reach the extensive views. So personal accounts will be much easier and more effective. Mix up sales and entertainment videos for the content, and you can choose forms such as:
+ Attach and mention the discount in the comedy video
+ Use your product in the videos
+ Record a video to sell directly to introduce the product to ensure it is attractive, without cramming much information into the video. (Renovating homes, reviewing tourist attractions, etc. )
– Point the link to the sales website or other sales channels such as e-commerce floors, website, or fan page.
In China, videos that attract viewers with product ads allow users to click links to e-commerce platforms and place orders easily without leaving the browser. The future of business on TikTok in other countries is the same. However, this platform outside of China currently only allows pointing links to the e-commerce site with your store.
Customers can purchase your products on e-commerce channels such as Shopify, Lazada, Zalora, Facebook Fanpage, website, etc. Remember to attach the link on your TikTok to the main sales channel, find the most reliable fulfillment services like NextSmartShip, which is the most effective and popular way to sell on TikTok.
And there you have it, everything you need to gain thousands of orders from TikTok. By now, you should have a good understanding of how to push the sales from Tiktok — why not start doing it now?
And remember, don’t give up — TikTok is all about trial and error! Good luck, and NextSmartShip will stand on your side – together, we grow.