Wix Fulfillment and All You Need to Know About It

Alex Pang-26 April 2022

Wix is not just known as a website builder; it is also known for its service expansion in the E-commerce world called Wix Fulfilment. So, what is it?

Wix fulfillment is Wix’s newest feature, a logistics solution that enables you to sell from your e-commerce store without the costs, inventory problems, and delivery headaches of having a shipping department.

The new feature is meant to improve Wix’s existing shipment tool, which only lets you add a pick-up point option for customers in the US. This is great as it allows users to have their purchases delivered to a location of their choosing instead of sending them out for delivery at higher costs.

If you’re reading this article, then chances are you would need to know how vital Wix order fulfillment is for your Wix store, how to set up Wix Shipping, its benefits, and its integrability. This is exactly why this article was made. Read on to learn more.

How can fulfillment make or break your Wix shop?

Wix order fulfillment is a third-party warehouse that carries out all the storing, prepping and shipping of your product orders on your behalf. These warehouses have proximity to where your customers are to ensure they get their orders delivered promptly and accurately.

Fulfillment isn’t a new concept, but it’s especially important when running an e-commerce store. If a customer buys something from your Wix shop, they expect to receive their order as quickly as possible.

The most successful Wix stores don’t just sell products — they orchestrate the entire experience from start to finish. And that means taking advantage of Wix fulfillment services.

Undoubtedly, the fulfillment process is one of the biggest hurdles you need to overcome to grow your e-commerce business. The more orders you receive, the harder it is to keep up with the demand and ship out products on time. To ensure that this doesn’t happen, many online retailers choose to use a fulfillment service like NextSmartShip.

When you use a fulfillment service provider, they’ll handle all of the time-consuming tasks that come with fulfilling your online orders while you focus on growth. You can also offer faster shipping speeds, which customers expect in today’s e-commerce world. It gives you the power to make sure your customers are satisfied, which builds loyalty over time.

The 3 main fulfillment options a Wix store owner has

When you open a Wix store and have orders coming in, there are three ways you can choose to fulfill those orders through Wix order fulfillment. This is particularly valuable if your store has already scaled enough to benefit from these services. Here are Wix’s 3 fulfillment options.

In-house fulfillment

In-house fulfillment is when the Wix Store owner handles all of their products’ storage, packing, and shipping. While this option can be expensive and time-consuming, it offers you full control over every step of your e-commerce business. If you’re looking to expand your business and make it as functional as possible, in-house fulfillment is an option to consider.


Dropshipping is when a product supplier/manufaturer all of the storage, packing, and shipping for you. You send them orders from your customers, and they do the rest for you. This option relieves a great extent of the stress of logistics from your shoulders.

It’s one of the most popular options for online businesses because it’s cheaper than in-house fulfillment and doesn’t require many resources.

However, it can also be less reliable than in-house fulfillment, as choosing the most suitable, reliable, and punctual drop shipper can be challenging. This may make it harder to maintain quality control across your suppliers.

Third-party logistics (3PL)

Third-Party Logistics (3PL) is when a specialized company like NextSmartShip handles all of the storage, packing, and shipping. This enables you to save on shipping rates and slash shipping times. This option is similar to dropshipping but offers your online business more credibility and reliability due to the professionalism involved in its operation.

This option may require significant capital at first, as they usually charge per shipment or order, but if you have enough volume to scale and make it profitable, it can take a lot of headaches away from running an online business in the long run.

How to set up Wix Shipping

Setting up Wix Shipping fulfillment may seem daunting at first, but it doesn’t have to be with a thorough step-by-step guide to walk you through. This section will help you navigate through Wix Shipping, including setting up store regions down to the shipping, delivery, and pickup functionalities.

Note: Before proceeding, ensure you have checked and reconfigured your tax and shipping options from any merchant account you have used.

1.   Set up your store regions

Your Wix store should already have two regions added on your behalf, including your region (the Domestic region) and the International region, to ship worldwide. From there on, you can choose to add which regions to ship your orders to.

Set up wix store regions

Note: Ensure you have set a shipping rule to cover the regions you intend to ship your orders. Otherwise, your customers won’t be able to checkout.

2.   Set up a shipping option

With your set regions in place, you should now choose a single shipping option, which would depend on what kind of products you sell. This could be any of the following:

  • Free shipping
  • Flat rate
  • Rate by price
  • Rate by product
  • Rate by weight
  • Calculated rate by USPS /Correious

set up additional wix shipping regions.jpg

3.   Provide multiple shipping options

For faster shipping speeds, you can charge your customers higher shipping rates with tiered shipping options, which they can find on Checkout. To create more options, simply click on the “Add another shipping option” tab.

multiple wix shipping options

4.   Provide a local delivery option

To provide your customers with hand-delivery domestically, simply select your region and click the “Add local delivery” tab. You will then be prompted to choose the delivery time to be determined by you or your customers.

provide local delivery option

5.   Provide the option for a local pick up

To enable your customers to pick up their goods on their own from your physical store, simply click on the “Add local pickup” tab as shown below.

Provide the option for a local pick up

6.   Make more shipping options using third-party apps

If you would like to integrate more shipping options to improve customer convenience, you can also use third-party shipping apps to provide a variety of alternatives for your customers.

What are the advantages of working with a shipping fulfillment service?

Boost your sales revenue

By outsourcing your stock management to a fulfillment company, you can concentrate on marketing your products and building your business. Your seller rating will improve as your customers receive their orders quickly and efficiently. As a result, you will get more positive feedback from happy customers. This, in turn, will lead to more sales and an increase in profits.

More speedy shipping times

Fulfillment centers have optimized processes to provide faster shipping times. This is especially important for new e-commerce businesses as they often don’t use the most efficient processes and waste a lot of time packing orders. Shipping fulfillment services provide advantages like faster order processing, reduced packing time, and better accuracy of shipments.

Manages inventory for you

Inventory management is one of the most important aspects of running an e-commerce business. You won’t need to worry about inventory management with a fulfillment center since it’s all handled in-house by experts with advanced software. These services will track inventory for you to never run out of stock.

Little to no storage costs

Many store owners think they are saving money by storing their inventory themselves. However, they may not consider the costs associated with storage space and related maintenance expenses. Outsourcing your storage needs to a fulfillment service can help you save costs on these types of expenses.

How NextSmartShip can help your Wix business grow

NextSmartShip is one of the leading fulfillment services providers to e-commerce businesses, and we specialize in managing logistics for customers across a wide range of industries.

With the NextSmartShip Wix fulfillment app, NextSmartShip OMS (order management system) can easily be integrated with your Wix Store. Also, our system has some excellent features that our customers can use to improve their business significantly.

Here are two primary factors that NextSmartShip has that could help your Wix store grow to new heights:

1.   Wix fulfillment integration

With NextSmartShip’s advanced technology, you can now integrate your Wix store with NextSmartShip’s fulfillment services, where you can manage all your inventory and order in one place. Through this Wix fulfillment integration, you will be able to:

  • Keep track and manage inventory levels to ensure they don’t run out
  • Automatically sync and consolidate customer orders across various platforms
  • Live-track your fulfillment status at any given time
  • Check shipping rates and estimated delivery time
  • Opt for your preferred fulfillment option
  • Keep your customers updated with shipping status and tracking numbers

We have partnered with e-commerce platforms such as the likes of Wix, Shopify, Woo Commerce, and so much more to ensure you can stay in touch with your Wix store at all times. To learn more about our fulfillment service, contact our fulfillment advisors on how we can integrate our software with your store today.

2.   NextSmartShip can meet all your fulfillment needs

To ensure your product order gets packed, shipped, and delivered to your customer’s doorstep, NextSmartShip has everything you need to streamline the process. This includes:

Manage all your orders in one place

From the moment an order is placed until it’s delivered to your customer, you can track it step by step.

Monitor and manage your inventory

View your inventory levels at any time and see when items are running low or out of stock so you never run out of products when a customer places an order.

Flexible pick-and-pack

You can choose how your products are picked, packed, and shipped based on their weight and size.

Manage shipping and returns

Stay on top of every order sent to customers, whether it’s delivered or returned, so you know exactly where each item is at all times.

Provide the best customer service for your customers

Clear tracking information is sent out to each customer who places an order with you to know precisely when they will receive their product.

Take your Wix store to the next level

Wix fulfillment is a valuable feature that can help you take your Wix store to the next level. It will save you time and costs, and it doesn’t require weeks of software training to master. Furthermore, you can rest assured that your orders will be delivered promptly and to the correct recipient—something that’s guaranteed to give your customers peace of mind.

With Next SmartShip, it’s easy to keep up to date with orders and manage shipping, returns, and inventory right from your integrable Wix dashboard. If you have questions about how Wix Fulfillment can help grow your business or would like to learn more, contact us today.
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